Product strategy
Audience, core problem, position, and first version.
Mobile apps
An app must earn its place on the home screen.
I shape, design, and build apps where the core task is clear, fast, and worth returning to.
Get in touchThe delivery
A product, not just an app file.
From the right problem and prototype to development, launch, and learning.
UX and interface
Prototypes and a visual system that works in the hand.
Development
Native or cross-platform according to product requirements.
Launch
Testing, the App Store, and a plan for learning from use.
The important work happens before the code.
A successful app starts with a clear user need, the right scope, and a reason to choose mobile over the web.
The right problem
We define the recurring task the app should make noticeably better.
The right flow
We prototype the core journey and remove everything that interrupts it.
The right first version
We build enough for users to receive real value.
The right next step
After launch, behaviour and feedback guide improvements.
An independent product as proof
MC Kortet, from idea to launched iOS app.
The work covered product, information architecture, interface, development, and content for Swedish motorcycle theory.
- Native iOS
- 1,239 questions
- Launched product